I created this blog in 2013 when I first moved to New York City. It started out as a way for me to document my experiences. I had just gotten married, was 21 years old, and decided to take my design career to the next level.
I kept up with this blog for six months, posting a new article every Sunday. The consistency of my writings allowed me to connect with over 3000 people a month. At the time, I was consulting with start ups and entrepreneurs one on one, but what I liked about this blog was that it allowed me to help thousands people at the same time.
At the height of this blog’s popularity, I used it as a platform to launch my biggest project, The Name App. It’s an app that helps people find available names for their brand. With the help of my platform, the name app was picked up and featured on The Next Web, Product Hunt, and even Forbes. More than 300,000 people have used the app since it was launched.
Seeing the value that building my platform gave me, the idea to create something for other creative entrepreneurs to grow their brands. My platform played a key role in my success and I knew that it could help others succeed as well. This led me to my current venture, Branded Humans, where we brand companies and make ideas come to life.
This has now become my full time pursuit. Since my business is completely digital, I spend a lot of time discovering new places, meeting new people, and trying new things. Throughout this journey I’ve learned that life isn’t all about business although at times it may feel that way. As cliche as it may sound, life is about family, friends, and experiences. Learning to keep that work life balance has become somewhat of an obsession for me. Follow my journey as I share stories of personal business experiences, design opinions, and everything else that happens in the life of your typical Puerto Rican design entrepreneur. If you’d like to get notified on new things happening, sign up for my Sunday newsletter.